"An example to all small businesses seeking to expand their markets via the web. This Yorkshire-based food specialist combines simple on-line ordering, excellent customer service, and entertainingly presented information to produce an excellent site. Order a cake with a special message on it, send a hamper to a friend in the US, and watch videos of Whitby and the bakers in action. The pictures of goodies being baked genuinely make you reach for your credit card. Prices are clearly marked for international orders, usefully including postage and packing. Children will enjoy the games, recipes and educational guide to breadmaking, while adults will love the easy navigation, clear product descriptions, and astonishingly personal customer service. The site has won many awards and an international flock of devoted customers - deservedly so."